Salvador Orara was born in Torrance, California in 1981, however, he was raised on the East Coast between the areas of Elmhurst, Queens, and Chatham, New Jersey. He holds a BFA in Graphic Design from The University of the Arts in Philadelphia, where he was recognized with the Armin Hofmann Award for Excellence in Graphic Design in 2005. Between 2005 and 2010, Salvador worked as a designer with Eddie Opara at The Map Office in NYC, until Eddie’s partnership with Pentagram NY in 2010. During the transition from Map to Pentagram, Salvador decided it was time to elevate his personal horizons by attending the Grad Media Design program at Art Center College of Design in Pasadena, California where he received his MFA in 2012.

Salvador is a creative technologist and cross disciplinary designer whose work encompasses strategy, design, science, and technology. His projects range from traditional print, web design and development, brand strategies, tangible and intangible interaction, experience design, information architecture, sonic interaction and sonification. His current work involves producing highly aesthetic forms of communication to reveal the potential in the small inevitabilities of our technological everyday. These aesthetic forms are a means to provoke conversations and instigate paradigm shifts on technology, interaction, and design. He does this through design oriented research and poetic anthropology.

His clients have included the Studio Museum in Harlem, UCLA Architecture and Urban Design, the Queens Museum of Art, The St. Regis Hotel NYC, (ARO) Architecture Research Office, the Corcoran Group, JWT, Nokia, The University of the Arts, and Art Center College of Design.

orara dot salvador at gmail dot com